Enrollment Marketing Engine
Build a measurable system that increases qualified inquiries, campus tours, and applications while strengthening St. Mary's visibility in the Temple market.
Executive Summary
St. Mary's has room to grow. The school is under 200 students today, has practical operating capacity around 260 students, and has previously served a meaningfully larger student body.
The core issue is not the quality of the school. The immediate issue is visibility, lead capture, follow-up, and a lack of consistent digital demand generation.
- Increase qualified enrollment inquiries
- Drive more campus tour requests
- Build consistent digital demand generation
Google Search for high-intent demand, Meta for local awareness, retargeting to recover warm traffic, and local SEO to support trust and conversion.
Recommended Marketing Mix
The best near-term mix for St. Mary's enrollment goals
| Channel | Primary Role | Priority |
|---|---|---|
| Google Search Ads | Capture intent | Highest |
| Meta Ads | Create demand | Highest |
| Retargeting | Recover warm traffic | High |
| Local SEO + GBP | Improve discovery | High |
| Organic Social + Groups | Add social proof | Medium |
Channel Breakdown
Detailed scope, spend, and expected output per channel
Google Search Ads
High-intent demand capture
Reaches families already searching for school options in Temple and surrounding areas. Google Search is the highest-intent channel — these are parents actively looking for private Catholic education right now.
What's Included
- Keyword research targeting enrollment-intent searches
- Ad copy focused on faith, academics, and accessible tuition
- Conversion tracking for form fills, calls, and tour requests
- Weekly optimization and keyword pruning
- Monthly performance reporting
* SEO and organic social often influence inquiries indirectly at first, then become easier to attribute after the first 60–120 days.
Scope of Work
- Audit website, inquiry paths, and enrollment calls-to-action
- Set up GA4, Search Console, Meta Pixel/CAPI, event tracking, and lead attribution
- Review admissions response process and set same-day follow-up standard
- Complete zip-code and audience analysis to identify priority markets
- Create or refine one enrollment-focused landing page and one tour/inquiry conversion path
- Develop campaign messaging for values/faith, academics/structure, and accessible private education
- Prepare creative assets for Google and Meta
- Build a testimonial and social-proof content bank
- Refine Google Business Profile and local listings
- Launch Google Search, Meta, and retargeting campaigns
- Monitor inquiry volume, lead quality, CPL, and inquiry-to-tour performance
- Reallocate budget monthly toward the best-performing audiences and zip codes
6-Month Rollout Timeline
| Month | Focus | Outcome |
|---|---|---|
| 1 | Setup | Measurement starts |
| 2 | Launch | Initial lead flow |
| 3 | Optimize | Better CPL and lead quality |
| 4 | Scale | More volume |
| 5 | Lift Conversion | Higher inquiry-to-tour rate |
| 6 | Refine Next Cycle | Clear planning data |
Anticipated Lead Forecast
Qualified inquiries, form fills, calls, and tour requests attributable to marketing activity. Not enrollments.
| Period | Low | Expected | Stretch |
|---|---|---|---|
| Month 1 | 5–8 | 8–12 | 12–15 |
| Month 2 | 15–20 | 20–28 | 28–34 |
| Month 3 | 18–24 | 24–32 | 32–40 |
| Months 4–6 avg. | 18–26/mo | 26–36/mo | 36–45/mo |
| 6-Month Total | 74–106 | 130–180 | 180–224 |
What Success Looks Like After 6 Months
Measurable Admissions Funnel
A clear path from click to inquiry to tour, with full attribution at every step.
Channel-Level Cost Per Lead
Visibility into exactly what each channel costs per qualified inquiry.
Stronger Local Visibility
Improved search and social visibility across the Temple market.
Social Proof Library
A stronger collection of testimonials, alumni stories, and community content.
Enrollment Planning Data
Enough lead flow and data to support next-year enrollment planning.
Dependable Lead Engine
A system that generates consistent, qualified inquiries — not just impressions.
Choose Your Path Forward
Three service tiers — click any column to select it and update your investment summary
- Google PPC campaign management
- Meta Lead Ads management
- Social/lookalike retargeting
- Monthly performance reporting
- Ad creative guidance & copy review
- Setup fee = 1st month mgmt fee
- Catalyst CRM platform ($749/mo)
- AI Employee — automated follow-up ($99/mo)
- Managed Google PPC campaigns
- Managed Meta Lead Ads
- Managed social/lookalike retargeting
- Monthly performance reporting
- Setup fee = 1st month platform cost
- Google PPC ad management
- Meta Lead Ads management
- Social/lookalike retargeting
- Local SEO + monthly blog content
- CRM setup & ongoing management
- Email & SMS follow-up campaigns
- Monthly reporting & strategy calls
- Dedicated account strategist
Optional Add-On: ½-Day Media Shoot
+$1,700A professional on-site photo and video session to capture fresh campus life, student, and faculty assets for use across all ad channels. St. Mary's can use existing assets if preferred.
Recommended Decision
Proceed with the full six-month program at the proposed starting budget. The Fully Managed option delivers the strongest results for a school without a dedicated marketing staff — every channel is active, every lead gets followed up, and your team stays focused on enrollment and education.
Self-Led Path
If St. Mary's has staff capacity to manage campaigns and follow-up, the Self-Led plan with Catalyst CRM is a strong, cost-effective option. We set it up, train the team, and remain available for support.
Ready to Move Forward?
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Commitment Length
½-day photo/video asset capture
Ready to get started? Click to send acceptance email
Prepared by
Concentus Media Group
March 23, 2026
Confidential — prepared for planning and budgeting discussion